The McDonald’s Effect

By now everybody and their mother knows how bad a steady diet of McDonald’s food is for your health. It’s packed with preservatives and fat, and clearly linked to poor health. But before you write off McDonald’s as the evil empire of the food industry, think about exactly what they do as a business.

McDonald’s employs somewhere between 1.5 and 2 million people, feeds 1% of the global population every day, sells about 75 hamburgers a second, is the largest toy distributor in the world and boasts the worlds 90th largest economy with 27 billion in annual revenue in 2012.

So how did McDonald’s rise to become such a global force? They did it through consistency and repetition. You can be in Nigeria and walk up to a McDonald’s, order anything off the menu, and it will taste like a little piece of home. People keep coming back to the golden arches because it is familiar and tastes the same no matter what country you are in.

The consistency that McDonald’s has achieved is an amazing business model that should be applied to your Youngevity organization! Through the standard business presentation and script available in the Team Member Resource Center at Youngevity.com, you have the correct information about the products, business, and how to attract people to your team.

The presentation that is given in San Diego should also be the same presentation heard by the people in Boston, Houston, or anywhere! Uniting behind a uniform pitch adds legitimacy to you, and the entire Youngevity organization. If a prospect joins a conference call and hears the same pitch from top leaders as they got from you, it only adds to their incentive to join. Having a unified presentation from top to bottom is the name of the game.

Youngevity’s marketing tools are designed to help you promote the Healthy Body Challenge starting with this presentation. You never have to become the expert with our products, services, or income opportunity. We have tools that leverage the knowledge of the experts who have decades of experience within our industry. Simply hand out our magazines, CD’s, DVD’s, Business Cards or other marketing materials, and let the system do the work for you!

Youngevity’s management team has come together with over 200 years of combined experience in nutrition, marketing and business building, helping you achieve whatever financial goals you may have. With this management team and these tools, you can be in business for yourself but never by yourself.

There are a lot of regulations on what you can and cannot say when it comes to health products. We cannot have reps projecting incomes or setting unrealistic expectations. The beauty of the business presentation script keeps everyone in line with regulatory agencies and protects the reps and the company itself.

So, simply follow the proven system and watch your business grow!

90 For Life!

Mike Schulz
Contributing Writer
Youngevity Marketing Team